202611 min read

0 → 1 GTM for Pre-Launch SaaS — A Step-by-Step Operator's Guide

Positioning, pricing, telemetry, and the first four sprints of demand generation for a SaaS that hasn't shipped yet.

Why this post is still being drafted

Every post here is grounded in a specific engagement. That means the case material has to be de-sensitised, the numbers sanity-checked, and the hand-drawn diagrams illustrated before it ships — a process that takes a few extra days per piece. I’d rather miss a deadline than ship a generic take.