What services does Dr. Kristine Ling offer?

Four core packages: Strategy Consultation, Content Strategy, Media Buying, and AEO Website Creation. Strategy from RM 1,500 per session. Media Buying retainers run RM 3,000–10,000 per month. Full rate card on the main site.

Is Kristine a freelancer or an agency?

Senior freelance consultant operating under the Cloudline Studio brand. Engagements are one-to-one with Kristine leading, with a small network of specialists brought in for execution where needed.

Where is Kristine based and which markets does she serve?

Based in Kuala Lumpur, Malaysia. Primary markets: Malaysia, Singapore, Indonesia, Australia, China. Open to remote engagements across Southeast Asia and beyond.

Does Kristine do UGC / creator work as well as strategy?

Yes. A dedicated creator portfolio lives at /ugc with tech, lifestyle, and beauty content pillars across LinkedIn, YouTube, and Instagram, plus a separate rate card for creator collabs.

How long is the typical engagement?

Strategy consultations can be single sessions or quarterly retainers. Media Buying has a 3-month minimum. AEO Website Creation projects run 4–10 weeks. Creator retainers have a 3-month minimum.

What's Kristine's track record?

Nine years across senior marketing and growth roles. Headline case studies include: +300% revenue for ClearSK Aesthetic Clinics, 2.46× B2B ROI for Prouvers, 10 → 350 daily orders at easyeats.io, and +330% client retention at whacked.co.

Marketing Dashboards in Looker Studio. The 8 Metrics Every CMO Needs

The eight metrics that belong on a CMO dashboard. The Looker Studio templates I deploy, the data sources that wire in cleanly, and the alerts that catch drift early.

The eight metrics

Metric	Source	Why it matters
Marketing qualified leads	CRM	Top of pipeline volume
MQL to SQL rate	CRM	Lead quality vs quantity
Pipeline created	CRM	Bookings forecast input
CAC blended	Ads spend plus CRM	Unit economics
Payback period	Revenue plus CAC	Cash velocity
LTV to CAC	Revenue plus CAC	Long term profitability
Organic traffic	GA4	Channel diversification
AI traffic	GA4 custom dimension	AEO progress

The eight metrics on a CMO dashboard

Build it in Looker Studio

Connect data sources

GA4 native connector for traffic and conversions. HubSpot, Salesforce, or Attio via the official connectors for CRM data. Sheets connector for any numbers your CRM does not export cleanly.

Layout one screen

Eight scorecards on a single page. Above the fold on a 1440 wide laptop. No tabs, no nested pages. Make the CMO read it in 90 seconds.

Add a 12 week trend below each scorecard

A small line chart under each metric. Pattern matters more than current value. The eye finds the deltas faster than a table of numbers.

Set up alerts

Looker Studio supports email alerts on threshold breaches. Wire CAC, payback period, and LTV to CAC. Daily checks, weekly summaries.

What to leave off the dashboard

Bounce rate. Engaged sessions is the better signal.
Average session duration. Game able by autoplay video.
Vanity numbers like impressions or reach without context.
Anything that is not directly tied to revenue or pipeline.

Read out cadence

Daily glance for paid media leads. Weekly read out for the full marketing team. Monthly review with the CEO and CFO. Each cadence pulls a different layer of the same dashboard.

Frequently asked

Quick answers

Why Looker Studio over Tableau or Power BI?: Looker Studio is free, integrates natively with GA4, and renders fast. Tableau and Power BI are better for deep analysis. Most marketing teams need a fast read out tool, not a deep BI tool.
How long does it take to build the dashboard?: Two to four hours for the first version. Another two to three hours over the first month tuning the visualizations and adding alerts. The CRM connector setup is the slowest part.
Can I share this dashboard externally?: Yes. Looker Studio reports support shareable links with permission control. Lock down to view only for external stakeholders.
What about real time data?: GA4 supports real time. CRM connectors usually refresh every 6 to 24 hours. For most CMO decisions, daily data is plenty. Real time is for incident response.
Should the CMO have one dashboard or many?: One main dashboard, two or three drill ins. More than that and the dashboard becomes a research tool, not a decision tool.