20269 min read

The Ecommerce Audit I Run Before Any Engagement

A lightweight but opinionated ecommerce audit — funnel, merchandising, CRO, retention, and the 5 signals that predict revenue lift.

Why this post is still being drafted

Every post here is grounded in a specific engagement. That means the case material has to be de-sensitised, the numbers sanity-checked, and the hand-drawn diagrams illustrated before it ships — a process that takes a few extra days per piece. I’d rather miss a deadline than ship a generic take.